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Gotti Nails
Niche
Nailcare
Year
2025
Services
Content, Branding, Funding, Growth Machine, Paid Performance
About
Robert Nguyen is not new to the nail industry. He helped shape it. With over two decades of experience, his career spans education, competition, editorial work, and product development at the highest level. He has trained thousands of nail artists around the world, served as an OPI International Educator across more than 30 countries, and held leadership roles with brands including Gelish and Color Club. His work has been featured in over 100 professional publications, with more than 20 magazine covers, and his expertise has taken him from competition stages to television screens and editorial shoots. Along the way, he has worked with high-profile clients and contributed to the evolution of modern nail artistry as both an educator and creative leader. Gotti Nails is the result of that experience. Every product reflects a deep understanding of performance, precision, and what professionals actually need behind the table. This is not a brand built on trends, but one grounded in real-world experience at the highest level of the industry.
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HOW DID WE ENGAGE?
For Gotti, we partnered at the growth stage and took a full-stack approach across capital, distribution, and performance. We provided funding to support expansion while rebuilding the acquisition engine from the ground up, focusing on paid media efficiency, conversion, and scalable infrastructure. Alongside that, we expanded sales distribution through strategic partnerships and channels, while refining brand positioning and creative to improve conversion at scale. The result was a more efficient, durable growth system, not just short-term performance gains, but a business structured to scale consistently across multiple channels.
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