We partner with established brands that have proven product market fit and are investing atleast 1 million annually in advertising. Our focus is on companies where scaling infrastructure, sales distribution, and paid performance can unlock the next stage of growth.

We are flexible depending on the situation. In most cases we try structure partnerships that align incentives and allow founders to continue benefiting from future growth.

We keep founders involved. We believe the founder is one of the most valuable assets in the business. Our role is to support, enhance, and scale what is already working, not replace it.

We focus on scaling what works. This typically includes performance marketing, customer acquisition systems, conversion optimization, partnerships, sales teams, tradeshows and operational infrastructure. We do not make unnecessary changes that disrupt momentum.

If a brand has not yet proven its ability to scale profitably or is not investing meaningfully into acquisition, it is likely too early for us to add value.